Search Engine Optimization For Dummies
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Binding: Paperback
Dewey Decimal Number: 025.04
EAN: 9780470262702
Edition: 3
ISBN: 0470262702
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Number Of Pages: 432
Publication Date: June 10, 2008
Publisher: For Dummies
Studio: For Dummies
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Product Description:
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.
This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: - Plan a search engine strategy
- Build pages that offer visibility
- Make your site rank high with the most important search engines
- Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
- Use Google universal search, image search optimization, XML sitemaps, and more
- Choose the right keywords
- Track and measure your results
- Increase your exposure with shopping directories and retailers
- Boost your position with popular links and social networking sites
- Use pay-per-click in ways that get the most bang for your advertising buck
Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!
Average Rating: 
Rating:  -
This book is well organized and well written. It offers detailed "how to" information for do-it-yourself SEO. I have read several SEO books and none compare with this one. I would strongly recommend this book for anyone looking to optimize their website. More than worth the price of the book. It does not cover topics with two pages of content and an illustration but most of the other books I have read. It offers detailed information on topics, explaining what the topic is about and then details ... Read More
Rating:  -
Well, here it is 2010 and I just got around to thoroughly reading this book. As a person who trains in SEO at Jasonmcdonald.org, I try to keep up with the Joneses by reading an SEO book a month.
So I finished this one. The good news - it is a very good basic introduction to SEO, with plenty of helpful tips.
The bad news - it is outdated, being written in 2008. For example, it heavily emphasizes directories which are all falling by the wayside as Google local eats up the ... Read More
Rating:  -
This is a so-so book about SEO. The author hits on some of the major topics, and provides some technical details, but an awful lot of the information is common sense for anyone remotely capable of creating or operating a web site. The book could probably be about half or less of its current length and would waste a lot less of the average reader's time.
Anyway, this leads me to my primary problem with this book: the author chalks a lot of SEO up to propagating a site link in web-based ... Read More
Rating: -
I felt that the book was very well written and informative. just the information that I was looking for
Rating: -
I thought this book did an excellent job of explaining to all skill levels the details of search engine optimization. It reads more like a candid and frank discussion of the importnat principles than it does a list of the things to do to get your page to show up first, but I feel much better positioned to create more user freindly and search frieldnly pages than I did before reading this book.
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