Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine's Ultimate Guides)
List Price: $29.95Amazon.com's Price: $22.76 You Save: $7.19 (24%)as of 09/03/2010 05:28 EDT
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Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9781599181691
Edition: 1
ISBN: 159918169X
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 240
Publication Date: March 13, 2008
Publisher: Entrepreneur Press
Studio: Entrepreneur Press
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Editorial Review:
Product Description:
Turn Your Website into A Marketing Powerhouse!
Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.
Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!
Learn how to: - Create an attractive website with SEO-enriched content
- Choose the right keywords and create an effective seed list
- Use effective tools to identify and attract quality traffic
- Safeguard your site from becoming spam
- Use cutting-edge tactics to gain exposure and land on page 1 of Google
- Create relationships with other sites through linking
- Use social media sites within your online marketing plan
- Turn traffic into sales
Everything you ever needed to build a website and get results is right here-all in one place!
Average Rating: 
Rating:  -
I am a web designer, and I do informational websites and I customize (design) e-commerce, or online stores. I am not an SEO specialist, nor am I a programmer - I am mostly a designer. But I know enough about the internet and websites - and how to publish. I needed some help when it came to creating an optimized site for my clients.
ANYONE who owns, operates, manages, or is trying to promote or optimize a website should have this book. It has all the basics covered, and is easy to read ... Read More
Rating:  -
I bought this book because it is published by Entrepreneur Magazine and assumed it would be first rate. The book has so many typographical, spelling, and grammatical errors that I have found it impossible to concentrate on the messaging. This book needs an editor -- desperately.
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It came in great shape as advertised. It'll be a great reference book that any web site creator should have.
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I went looking for a book that could instruct me on the ins and outs of search engine marketing (SEO). After spending some time reviewing the options, I decided to purchase Mr. Rognerud's book and am thoroughly pleased with my choice. I found his book to be extremely informative and helpful in terms of how to set my web site up to rank higher on search engines and drive more traffic to my site. As a bonus, I also learned a great deal about click through marketing, a subject totally foreign to me ... Read More
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This book is great for novices who don't know a lot about SEO because it's really easy to understand and contains tons of practical advice. I found it very useful, and my website moved up in the rankings almost immediately after I started implemented what it said. I can't wait to try other tips in the book and see what more great results I get!
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